Double Bubble until 7

Hors d'oeuvres at 5

This Is It!
This Is It! has been serving the Gay community for over a quarter of a century. It is known as Milwaukee's friendliest bar as well as one of the most popular bars in the city. Located in the heart of Milwaukee's East Side, the bar's patrons are a diverse group of warm, welcoming people, men and women, young and not so young, an ethnic melting pot that reflects the city itself.

A great place to meet for the after work crowd, where the relaxing atmosphere and friendly conversation help put the day's business in the past.

The music is a mix of both old songs and new-up-beat and mellow- played on a sound system that doesn't intrude on the conversation. The bartenders are courteous, knowledgeable, offering quick and friendly service. Ready to serve you the best drink in Milwaukee at affordable, everyday prices.

If you're new, don't worry. You're going to feel comfortable right away and made to feel at home. You belong. Before you know it, you'll make many new friends.

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